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     1  ~ 2014 sep 25risk management public relationsPR Plans :: Good risk management is a valuable skill for PR projectsGood risk management is a valuable skill for PR projects - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     1  +2 2014 aug 06what to offer sponsorsSponsorship :: Many benefits you can offer sponsorsAre you scratching your head trying to work out what goodies you can offer to entice potential sponsors ? The following 59 ideas can help as thought starters for  ...
     1  +1 2014 jul 18recognition in the workplaceEmployee Recognition : Why employee recognition is so importantPraise and recognition are essential to an outstanding workplace . People want to be respected and valued for their contribution. Everyone feels the need to be ...
     2  +5 2014 aug 18pr article marketingFree Articles : Marketing : Communication : Core PR : Media Great ideas and useful information to boost your public relations career - free PR newsletter - Free articles - PR ebooks - creative ideas for PR practitioners.
     2  +6 2014 aug 15business repution firmWhy a good corporate reputation is important to ... - Cutting Edge PRThe main benefits of a good corporate reputation can be found in: Customer preference in doing business with you when other companies ' products and ...
     3  -2 2014 sep 16trend media ticketsMedia relations :: 5 media relations trends - Cutting Edge PRIn this commentary, Leyl Master Black, Managing Director of US agency Sparkpr, discusses media trends affecting public relations practice: Social networks ...
     3  -1 2014 sep 14workers recognitionTo be really effective in your job, you need to understand the psychology of praising others for their good work, to apply the principles of employee recognition  ...
     3  +63 2014 aug 17media relations strategyYour media relations should have a strategic ... - Cutting Edge PRYour media relations should have a strategic purpose. By Kim Harrison,. Consultant, Author and Principal of www.cuttingedgepr.com. Media relations is the term ...
     3  +36 2014 aug 01media relations interview answersMedia relations :: 8 ways to deflect tough interview questions Some politicians and top managers have mastered the art of avoiding answers to difficult media interview questions. Others haven't. I cringe every time an ...
     3  +3 2014 jul 18corporate reputation and communicationThe main benefits of a good corporate reputation can be found in: .... Nevertheless, a corporate reputation can be influenced by communication activities.
     4  +13 2014 oct 03advantages of reputation managementThe main benefits of a good corporate reputation can be found in: ... Professor Charles Fombrun, research professor of management at the Stern School of ...
     4  +14 2014 sep 25story of relationsMedia relations :: When do you offer an exclusive story to a journalist?But putting your big story to a single media network is putting all your eggs in one ... An exclusive is also a valuable benefit from developing a good relationship  ...
     4  +1 2014 sep 16ungooglePR and the internet :: How to unGoogle yourself - Cutting Edge PRHow to unGoogle yourself. This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search ...
     4  +1 2014 sep 16ungoogle yourselfHow to unGoogle yourself . This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search ...
     4  +3 2014 aug 18free pr newsletterGreat ideas and useful information to boost your public relations career - free PR newsletter - Free articles - PR ebooks - creative ideas for PR practitioners.
     4  +89 2014 aug 08employee communication skills trainingWhat you can do to improve managers' communication skillsMore than half the organizations (54%) gave no communication training to any .... Staff ratings of supervisors or managers' communication skills can quickly be ...
     5  ~ 2014 sep 12stakeholder prStakeholder relations management is a key skill - Cutting Edge PREffective management of relationships with stakeholders is crucial to ... Thus the effective management of stakeholder relations is growing as a key focus of PR  ...
     5  ~ 2014 sep 11sponsoring prMany benefits you can offer sponsors - Cutting Edge PR
     5  +9 2014 aug 17pr use of colorCore PR Skills :: Colored headlines - use any color as long as its The use of color in headlines was important to Colin Wheildon, editor of Australia's largest motoring publication. With one million readers, he wanted to ensure ...
     5  +83 2014 jul 21social people prPR and the Internet :: People trust social media more than advertisingPeople trust social media more than advertising - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     5  +18 2014 jul 18pr reputation funnyThe organization may have a slightly different reputation with each stakeholder .... Emotional appeal: (it is an organization I feel good about, is kind, is fun .
     5  +21 2014 jul 17the power of testimonialsMarketing Communication :: Use the power of testimonials in your Use the power of testimonials in your marketing communication. By Kim Harrison, . Consultant, Author and Principal of www.cuttingedgepr.com. The most ...
     6  +20 2014 aug 14free article marketing
     6  +24 2014 aug 14free articles marketing
     6  +2 2014 aug 09employer reputation measurementThe organization may have a slightly different reputation with each
     6  +46 2014 aug 07improve communication skills employeesIn a 2002 survey of 1,104 employees in organizations around the United States, 86% ... What can be done to improve their application of communication skills ?
     7  +94 2014 aug 22cutting edge informationCutting Edge PR: Ideas and Information to Boost Your PR CareerGreat ideas and useful information to boost your public relations career - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     7  +5 2014 aug 20sponsorship sales commissionsSponsorship :: How you can calculate the sponsorship fee for an eventDetermining the sponsorship fee you seek for an event is quite a balancing act. ... Sales staff time for selling sponsorship based on the number of x hours at $y ...
     8  +5 2014 aug 28company with good reputation
     9  +5 2014 aug 24marketing to executivesUsing direct mail to reach senior executives - Cutting Edge PRHis answer: “Of course you can do effective direct mail to the C-level. In fact, one might argue that's the only form of marketing that really gets through to them.”
     9  +12 2014 aug 13free marketing articles
     10  +6 2014 sep 30creating an employer brandEmployee Communication :: How to create a better employer brandEstablishing a sound employer brand is a key way to successfully recruit and ... than communication, but communication creates the linkages and can play a ...
     10  +8 2014 sep 10potentiale sponsorSponsorship :: What to do when meeting with a potential sponsor for It is a very positive sign when a potential sponsor agrees to meet with you. The situation is usually that you have mailed your proposal to a potential sponsor after ...
     10  +91 2014 jul 26how to contact sponsorsSponsorship :: Do your homework before approaching sponsors !Sponsorship seekers are notorious for wasting the time of their target, so when you do contact the potential sponsor , stick to a tightly prepared script and ask ...
     11  +1 2014 sep 29facebook pages large landingSocial media :: 10 ways to make your Facebook landing page dynamicFacebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 ...
     11  +90 2014 aug 08employee communication trainingEmployee Communication : What you can do to improve managers In a 2002 survey of 1,104 employees in organizations around the United States ... More than half the organizations (54%) gave no communication training to any ...
     12  +39 2014 sep 18core corner taiwanCore PR Skills :: Understand how you can double the effectiveness The top left corner is called the 'Primary Optical Area'. From there the eyes move across and down the page, obeying reading gravity and reaching the 'Terminal ...
     12  +58 2014 aug 08write for internetPr and the Internet : How to write for the Internet - Cutting Edge PRHow to write for the Internet . By Kim Harrison,. Consultant, Author and Principal of www.cuttingedgepr.com. Assumptions are dangerous on the Internet , ...
     12  ~ 2014 aug 07if the exclusive articleMedia relations:: When do you offer an exclusive story to a journalist?An original article by Kim Harrison,. Author and ... And if the exclusive story is actually used, what do the other media think of your action? They all closely ...
     12  ~ 2014 jul 31what are media relationsMedia relations is the term for activities that involve liaising directly with the people responsible for producing the news and features in the mass media. The goal ...
     13  +4 2014 sep 27goes well with your reputationWhy a good corporate reputation is important to your organizationMany organizations put the importance of a good reputation to the back of their minds
     13  +2 2014 sep 16mirroring body languageCore PR skills :: Mirroring another person's body language builds Mirroring another person's body language builds rapport - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     13  ~ 2014 aug 13what is media relations
     14  +87 2014 aug 11the corporation prAlthough reputation is an intangible concept, research universally shows that a good reputation demonstrably increases corporate worth and provides sustained  ...
     15  +14 2014 oct 03benefits of reputation management
     15  -3 2014 oct 02sponsors for ebookHow you can succeed in finding corporate sponsorshipThis e-book is written from my own hard-won experience - I've personally worked as head of public affairs in four organizations. Sponsorship was always our ...
     15  ~ 2014 sep 20pr free
     15  +86 2014 sep 12pursasion of benefitsFour steps in persuasive communication at work - Cutting Edge PRMost business people see persuasion as a straightforward process. ... It is a process of identifying shared benefits in which it is critical to identify your objective's ...
     15  +22 2014 jul 22employer brand luxembourgEstablishing a sound employer brand is a key way to successfully recruit and retain good employees. Employment markets around the world have tightened up ...
     16  +78 2014 sep 06how should i communicate valueMarketing Communication :: How to communicate value to customersIf customers don't think they are getting value for money, you have no pricing power – you can 't lift prices to maintain profitability without losing many customers.
     16  +4 2014 sep 03asp tour sponsors
     18  +33 2014 jul 20how to improve prPR Management :: How to improve the decision making processHow to improve the decision making process - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     18  +83 2014 jul 16media interview questionsSome politicians and top managers have mastered the art of avoiding answers to difficult media interview questions . Others haven't. I cringe every time an ...
     19  +32 2014 aug 28i sell prCore PR skills:: How to ' sell ' creative ideas to decision makersIt is difficult enough to come up with a new creative angle, but then we often have to sell the wonderful idea to decision makers who are just not on the same ...
     20  -6 2014 sep 14cutting edge offerConsultant, Author and Principal of www. cuttingedgepr .com. Are you scratching your head trying to work out what goodies you can offer to entice potential ...
     20  +3 2014 aug 31unhappy customers tell othersMarketing communication :: Listen to dissatisfied customers before We all know dissatisfied customers cause an organization to lose business. ... when unhappy customers tell others about their poor experience, you should be  ...
     20  ~ 2014 aug 31free article marketing toolGreat ideas and useful information to boost your public relations career - free PR
     21  +3 2014 sep 30best corporate sponsorship dealsTailoring the benefits to their specific interests is the best way to approach a sponsor. ... Hospitality – tickets to the event, tickets to corporate boxes, reserved seating etc ... services, technology or staff as part of the value of the sponsorship deal .
     21  +43 2014 aug 23formally your emploeeEmployee Recognition: Why employee recognition is so importantEmployee recognition is the timely, informal or formal acknowledgement of a ... To be really effective in your job, you need to understand the psychology of ...
     21  -1 2014 jul 31website sponsorship ratesDevelop event Web site with sponsor area and email list for event-related promotions ... marketing association to keep in touch with trends in sponsorship fees .
     22  +12 2014 sep 14four prFour steps in persuasive communication at work. By Kim Harrison,. Consultant, Author and Principal of www.cuttingedgepr.com. Most business people see ...
     22  +79 2014 aug 05tv sponsorship layout templateThe " Sample sponsor database information" below is a template for the company details relevant to ... [Arrange the layout and formatting to suit your needs.
     22  +79 2014 jul 29improve employee business communicationEmployee Communication : You can play a role in improving Using the results of research among 200,000 employees in 8,000 business units in 21 industries around the world as a reference, Gallup came to the view that ...
     23  -3 2014 aug 29business sponsorship proposal replyLearn the secrets of winning sponsorship proposals !Learn why certain sponsorship proposals get awarded and others are rejected.
     23  +4 2014 aug 11cutting edge communicationsHow to create a top communication plan Latest update! Like many ... What cutting - edge techniques can you initiate to improve employee communication in your ...
     24  +77 2014 sep 05most impressed speechHow to give sparkling speeches and presentations - Cutting Edge PRHow do you structure a speech for most impact? What's the right ... If you impress them with your grasp of good speechmaking , they will be impressed with you.
     24  ~ 2014 aug 24damage to reputationListen to dissatisfied customers before they damage your reputation Listen to dissatisfied customers before they damage your reputation and business. By Kim Harrison,. Consultant, Author and Principal of www. cuttingedgepr.com.
     25  +21 2014 oct 04how to increase prPR Management :: How to increase people's trust in your organizationHow you can use better communication to improve operational performance - free PR newsletter - PR ebooks - creative ideas for PR practitioners.
     25  -5 2014 sep 21reputation prCorporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past ...
     25  ~ 2014 sep 06cutting edge internet marketingFree Articles : Marketing : Communication : Core ... - Cutting Edge PREnsure the about us area of your website is helpful · How to write for the .... Six rules for successfully engaging in social media for marketing communication ...
     25  +76 2014 aug 28reputation company listA business can achieve its objectives more easily if it has a good reputation .... Fortune 500 'Most Admired Companies ' listing in 1999 found that companies  ...
     25  +76 2014 aug 14reticular activating systemTake account of people's reticular activating system to liven your Have you heard of a person's reticular activating system ? Their whaaat??? If you are presenting educational or informational material to an audience, you can ...
     25  ~ 2014 aug 07google tag line websitePR and the Internet :: Ensure your home page tagline tells what you In view of this, the tagline on your website home page (and the underlying meta tag) is an ... The first sentence (What makes…etc) is what appears in Google .
     26  +75 2014 aug 16employee service awardsEmployee recognition :: Communicate about employee service awardsCommunicate about employee service awards and employee recognition.
     26  +75 2014 aug 10ask for a meetingThey usually don't like to waste their time meeting people whose proposals are of no ... Don't ask for comments or a commitment at the end of the meeting .
     27  -9 2014 sep 22glassmen of the year perthCore PR Skills :: Stimulate your creative thinking - Cutting Edge PRBy Edward Glassman , PhD, ... remote associations later, can last many years : in school, on-the-job training, reading, ... GPO Box J662, Perth WA 6842, Australia.
     27  +74 2014 aug 14cutting edge marketingNew articles are added to this page every two weeks from the articles written in each free Cutting Edge PR e-News newsletter. By subscribing to the newsletter, ...
     27  +57 2014 aug 13reticular activation system
     28  +25 2014 oct 01what is reputation
     28  +73 2014 sep 02cutting edge internetConsultant, Author and Principal of www. cuttingedgepr .com. Assumptions are dangerous on the Internet , especially the assumption that visitors are going to be  ...
     28  ~ 2014 sep 02public relations booksPublic Relations E- Books - Cutting Edge PR: Boost Your PR CareerYou can conveniently order any of our e- books below. Payment may be made through Visa card or MasterCard using our secure payment processing facility ...
     28  ~ 2014 aug 24media release sitesPR and the Internet :: The social media release has arrivedThe social media release (SMR) is intended to make easier for people to identify and share ... Enabling links to social bookmarking sites (like del.icio.us) is good.
     28  +18 2014 jul 21pr plan exampleSetting goals and objectives makes your PR planning more effectiveThese days you can prove the value of your PR work by setting and achieving .... A good example of using objectives as the basis for planning is the following ...
     28  ~ 2014 jul 16writing effective email headlinesCore PR skills | Marketing PR :: Tips for writing top email subject linesEmail remains the key daily means of electronic communication in workplaces and in many marketing campaigns. Therefore, it is vital to write effective emails  ...
     29  ~ 2014 sep 09articles for marketing
     29  +72 2014 sep 04top reputation companyThe main benefits of a good corporate reputation can be found in: ... Best regarded companies achieve their reputations by systematically practicing mundane ...
     29  +72 2014 aug 29promoting a productPR Plans :: Be ethical when promoting 'green' products and servicesIn response to this, organizations are turning more and more to environmental or ' green' themes to promote their products and services. Environmental claims ...
     29  +72 2014 aug 14website sponsorship proposalSponsors :: Attract better sponsorship proposals - Cutting Edge PRSpell out to potential applicants what you are looking for in their proposals . Your corporate website is the best avenue to outline your sponsorship policy and ...
     30  -5 2014 sep 17free pr
     30  +47 2014 sep 06boost my prExcel with Employee Communication - Cutting Edge PRYou will give your career a boost at the same time. ... the research for my 627- page book, Strategic Public Relations , which is now the textbook for nine university ...
     30  +26 2014 jul 22vietnam digital revolutionOpportunities for PR people in the digital revolution - Cutting Edge PROpportunities for PR people in the digital revolution . By Kim Harrison,. Consultant , Author and Principal of www.cuttingedgepr.com. Creative public relations ...
     30  ~ 2014 jul 18pitch a prCore PR skills :: Elevator pitch - Cutting Edge PRAn elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ...
     31  ~ 2014 sep 01article marketing why
     31  +70 2014 sep 01public relations activitiesPR Ethics :: Ensure you bring ethics into your PR activitiesSome of the problems arise because public relations is an umbrella term that covers a multitude of activities and practitioners who are located at all points of the ...
     31  +37 2014 aug 02long service award speechThe days of only recognizing length of service after 25 years should be long past. In this era, there is much less retention of employees than in the past.
     31  +39 2014 jul 31pr project management toolPR project management :: How to get good team results when you There are various ways you can informally lead or influence a project outcome. ... throughout a project is one of the most effective control tools available to you.
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