PR Plans :: Good risk management is a valuable skill for PR projectsGood risk management is a valuable skill for PR projects - free PR newsletter -
PR ebooks - creative ideas for PR practitioners.
Sponsorship :: Many benefits you can offer sponsorsAre you scratching your head trying to work out what goodies you can offer to
entice potential sponsors ? The following 59 ideas can help as thought starters for
...
Employee Recognition : Why employee recognition is so importantPraise and recognition are essential to an outstanding workplace . People want to
be respected and valued for their contribution. Everyone feels the need to be ...
Free Articles : Marketing : Communication : Core PR : Media Great ideas and useful information to boost your public relations career - free PR
newsletter - Free articles - PR ebooks - creative ideas for PR practitioners.
Why a good corporate reputation is important to ... - Cutting Edge PRThe main benefits of a good corporate reputation can be found in: Customer
preference in doing business with you when other companies ' products and ...
Media relations :: 5 media relations trends - Cutting Edge PRIn this commentary, Leyl Master Black, Managing Director of US agency Sparkpr,
discusses media trends affecting public relations practice: Social networks ...
To be really effective in your job, you need to understand the psychology of
praising others for their good work, to apply the principles of employee
recognition ...
Your media relations should have a strategic ... - Cutting Edge PRYour media relations should have a strategic purpose. By Kim Harrison,.
Consultant, Author and Principal of www.cuttingedgepr.com. Media relations is
the term ...
Media relations :: 8 ways to deflect tough interview questions Some politicians and top managers have mastered the art of avoiding answers to
difficult media interview questions. Others haven't. I cringe every time an ...
The main benefits of a good corporate reputation can be found in: ....
Nevertheless, a corporate reputation can be influenced by communication
activities.
The main benefits of a good corporate reputation can be found in: ... Professor
Charles Fombrun, research professor of management at the Stern School of ...
Media relations :: When do you offer an exclusive story to a journalist?But putting your big story to a single media network is putting all your eggs in one
... An exclusive is also a valuable benefit from developing a good relationship ...
PR and the internet :: How to unGoogle yourself - Cutting Edge PRHow to unGoogle yourself. This article by Mark Macias explains the options for
removing commercially or legally sensitive material from Google and other
search ...
How to unGoogle yourself . This article by Mark Macias explains the options for
removing commercially or legally sensitive material from Google and other
search ...
Great ideas and useful information to boost your public relations career - free PR
newsletter - Free articles - PR ebooks - creative ideas for PR practitioners.
What you can do to improve managers' communication skillsMore than half the organizations (54%) gave no communication training to any ....
Staff ratings of supervisors or managers' communication skills can quickly be ...
Stakeholder relations management is a key skill - Cutting Edge PREffective management of relationships with stakeholders is crucial to ... Thus the
effective management of stakeholder relations is growing as a key focus of PR ...
Core PR Skills :: Colored headlines - use any color as long as its The use of color in headlines was important to Colin Wheildon, editor of
Australia's largest motoring publication. With one million readers, he wanted to
ensure ...
PR and the Internet :: People trust social media more than advertisingPeople trust social media more than advertising - free PR newsletter - PR ebooks
- creative ideas for PR practitioners.
The organization may have a slightly different reputation with each stakeholder
.... Emotional appeal: (it is an organization I feel good about, is kind, is fun .
Marketing Communication :: Use the power of testimonials in your Use the power of testimonials in your marketing communication. By Kim Harrison,
. Consultant, Author and Principal of www.cuttingedgepr.com. The most ...
In a 2002 survey of 1,104 employees in organizations around the United States,
86% ... What can be done to improve their application of communication skills ?
Cutting Edge PR: Ideas and Information to Boost Your PR CareerGreat ideas and useful information to boost your public relations career - free PR
newsletter - PR ebooks - creative ideas for PR practitioners.
Sponsorship :: How you can calculate the sponsorship fee for an eventDetermining the sponsorship fee you seek for an event is quite a balancing act. ...
Sales staff time for selling sponsorship based on the number of x hours at $y ...
Using direct mail to reach senior executives - Cutting Edge PRHis answer: “Of course you can do effective direct mail to the C-level. In fact, one
might argue that's the only form of marketing that really gets through to them.”
Employee Communication :: How to create a better employer brandEstablishing a sound employer brand is a key way to successfully recruit and ...
than communication, but communication creates the linkages and can play a ...
Sponsorship :: What to do when meeting with a potential sponsor for It is a very positive sign when a potential sponsor agrees to meet with you. The
situation is usually that you have mailed your proposal to a potential sponsor
after ...
Sponsorship :: Do your homework before approaching sponsors !Sponsorship seekers are notorious for wasting the time of their target, so when
you do contact the potential sponsor , stick to a tightly prepared script and ask ...
Social media :: 10 ways to make your Facebook landing page dynamicFacebook pages can be a huge way to connect to audiences. Facebook statistics
tell us that the average user (at the time of this writing) is connected to 60 ...
Employee Communication : What you can do to improve managers In a 2002 survey of 1,104 employees in organizations around the United States ...
More than half the organizations (54%) gave no communication training to any ...
Core PR Skills :: Understand how you can double the effectiveness The top left corner is called the 'Primary Optical Area'. From there the eyes move
across and down the page, obeying reading gravity and reaching the 'Terminal ...
Pr and the Internet : How to write for the Internet - Cutting Edge PRHow to write for the Internet . By Kim Harrison,. Consultant, Author and Principal of
www.cuttingedgepr.com. Assumptions are dangerous on the Internet , ...
Media relations:: When do you offer an exclusive story to a journalist?An original article by Kim Harrison,. Author and ... And if the exclusive story is
actually used, what do the other media think of your action? They all closely ...
Media relations is the term for activities that involve liaising directly with the
people responsible for producing the news and features in the mass media. The
goal ...
Core PR skills :: Mirroring another person's body language builds Mirroring another person's body language builds rapport - free PR newsletter -
PR ebooks - creative ideas for PR practitioners.
Although reputation is an intangible concept, research universally shows that a
good reputation demonstrably increases corporate worth and provides sustained
...
How you can succeed in finding corporate sponsorshipThis e-book is written from my own hard-won experience - I've personally worked
as head of public affairs in four organizations. Sponsorship was always our ...
Four steps in persuasive communication at work - Cutting Edge PRMost business people see persuasion as a straightforward process. ... It is a
process of identifying shared benefits in which it is critical to identify your
objective's ...
Establishing a sound employer brand is a key way to successfully recruit and
retain good employees. Employment markets around the world have tightened
up ...
Marketing Communication :: How to communicate value to customersIf customers don't think they are getting value for money, you have no pricing
power – you can 't lift prices to maintain profitability without losing many
customers.
PR Management :: How to improve the decision making processHow to improve the decision making process - free PR newsletter - PR ebooks -
creative ideas for PR practitioners.
Some politicians and top managers have mastered the art of avoiding answers to
difficult media interview questions . Others haven't. I cringe every time an ...
Core PR skills:: How to ' sell ' creative ideas to decision makersIt is difficult enough to come up with a new creative angle, but then we often have
to sell the wonderful idea to decision makers who are just not on the same ...
Consultant, Author and Principal of www. cuttingedgepr .com. Are you scratching
your head trying to work out what goodies you can offer to entice potential ...
Marketing communication :: Listen to dissatisfied customers before We all know dissatisfied customers cause an organization to lose business. ...
when unhappy customers tell others about their poor experience, you should be
...
Tailoring the benefits to their specific interests is the best way to approach a
sponsor. ... Hospitality – tickets to the event, tickets to corporate boxes, reserved
seating etc ... services, technology or staff as part of the value of the sponsorship
deal .
Employee Recognition: Why employee recognition is so importantEmployee recognition is the timely, informal or formal acknowledgement of a ...
To be really effective in your job, you need to understand the psychology of ...
Develop event Web site with sponsor area and email list for event-related
promotions ... marketing association to keep in touch with trends in sponsorship
fees .
Four steps in persuasive communication at work. By Kim Harrison,. Consultant,
Author and Principal of www.cuttingedgepr.com. Most business people see ...
The " Sample sponsor database information" below is a template for the company
details relevant to ... [Arrange the layout and formatting to suit your needs.
Employee Communication : You can play a role in improving Using the results of research among 200,000 employees in 8,000 business units
in 21 industries around the world as a reference, Gallup came to the view that ...
How to create a top communication plan Latest update! Like many ... What cutting
- edge techniques can you initiate to improve employee communication in your ...
How to give sparkling speeches and presentations - Cutting Edge PRHow do you structure a speech for most impact? What's the right ... If you impress
them with your grasp of good speechmaking , they will be impressed with you.
Listen to dissatisfied customers before they damage your reputation Listen to dissatisfied customers before they damage your reputation and
business. By Kim Harrison,. Consultant, Author and Principal of www.
cuttingedgepr.com.
PR Management :: How to increase people's trust in your organizationHow you can use better communication to improve operational performance -
free PR newsletter - PR ebooks - creative ideas for PR practitioners.
Corporate reputation is a 'soft' concept. It is the overall estimation in which an
organization is held by its internal and external stakeholders based on its past ...
Free Articles : Marketing : Communication : Core ... - Cutting Edge PREnsure the about us area of your website is helpful · How to write for the .... Six
rules for successfully engaging in social media for marketing communication ...
A business can achieve its objectives more easily if it has a good reputation ....
Fortune 500 'Most Admired Companies ' listing in 1999 found that companies ...
Take account of people's reticular activating system to liven your Have you heard of a person's reticular activating system ? Their whaaat??? If you
are presenting educational or informational material to an audience, you can ...
PR and the Internet :: Ensure your home page tagline tells what you In view of this, the tagline on your website home page (and the underlying meta
tag) is an ... The first sentence (What makes…etc) is what appears in Google .
They usually don't like to waste their time meeting people whose proposals are of
no ... Don't ask for comments or a commitment at the end of the meeting .
Core PR Skills :: Stimulate your creative thinking - Cutting Edge PRBy Edward Glassman , PhD, ... remote associations later, can last many years : in
school, on-the-job training, reading, ... GPO Box J662, Perth WA 6842, Australia.
New articles are added to this page every two weeks from the articles written in
each free Cutting Edge PR e-News newsletter. By subscribing to the newsletter, ...
Consultant, Author and Principal of www. cuttingedgepr .com. Assumptions are
dangerous on the Internet , especially the assumption that visitors are going to be
...
Public Relations E- Books - Cutting Edge PR: Boost Your PR CareerYou can conveniently order any of our e- books below. Payment may be made
through Visa card or MasterCard using our secure payment processing facility ...
PR and the Internet :: The social media release has arrivedThe social media release (SMR) is intended to make easier for people to identify
and share ... Enabling links to social bookmarking sites (like del.icio.us) is good.
Setting goals and objectives makes your PR planning more effectiveThese days you can prove the value of your PR work by setting and achieving ....
A good example of using objectives as the basis for planning is the following ...
Core PR skills | Marketing PR :: Tips for writing top email subject linesEmail remains the key daily means of electronic communication in workplaces
and in many marketing campaigns. Therefore, it is vital to write effective emails ...
The main benefits of a good corporate reputation can be found in: ... Best
regarded companies achieve their reputations by systematically practicing
mundane ...
PR Plans :: Be ethical when promoting 'green' products and servicesIn response to this, organizations are turning more and more to environmental or '
green' themes to promote their products and services. Environmental claims ...
Sponsors :: Attract better sponsorship proposals - Cutting Edge PRSpell out to potential applicants what you are looking for in their proposals . Your
corporate website is the best avenue to outline your sponsorship policy and ...
Excel with Employee Communication - Cutting Edge PRYou will give your career a boost at the same time. ... the research for my 627-
page book, Strategic Public Relations , which is now the textbook for nine
university ...
Opportunities for PR people in the digital revolution - Cutting Edge PROpportunities for PR people in the digital revolution . By Kim Harrison,. Consultant
, Author and Principal of www.cuttingedgepr.com. Creative public relations ...
Core PR skills :: Elevator pitch - Cutting Edge PRAn elevator pitch is the brief summary or pitch relating to your organization, your
product or yourself that can be made in about 30 seconds, ie the time it takes to ...
PR Ethics :: Ensure you bring ethics into your PR activitiesSome of the problems arise because public relations is an umbrella term that
covers a multitude of activities and practitioners who are located at all points of
the ...
The days of only recognizing length of service after 25 years should be long past.
In this era, there is much less retention of employees than in the past.
PR project management :: How to get good team results when you There are various ways you can informally lead or influence a project outcome. ...
throughout a project is one of the most effective control tools available to you.
