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     1  +1 2014 aug 29interactive print publicationsBridging the gap between print and digital: interactive print - InmaInnovative interactive technologies such as Augmented Reality, QR ... vast majority of traditional print publications , print is still the mainstay of ...
     1  +100 2014 aug 10content is keyEngagement — not content — is key to building stronger media Engagement — not content — is key to building stronger media industry, world. 08 July 2014 · By Anette Novak. The time is now for media companies to create ...
     2  +1 2014 aug 17cross media researchCross - media study shows print advertising has highest ROI - InmaWhile any advertising campaign should feature a healthy mix of new and conventional media , recent research points to print as the platform ...
     2  -1 2014 aug 03measuring advertising successDid it work? How to measure advertising success (or why not to use Both quantitative and qualitative factors need to be used when measuring the success of an advertising campaign – along with a clear focus on ...
     2  +2 2014 jul 29agency ad solutions blogInnovative Advertising Solutions Blog : Agency -level marketing The Innovative Advertising Solutions Blog looks at not only integrated ... 6 reasons to reconsider time spent with media when considering ad placement.
     3  +1 2014 oct 02baby boomers presseLa Presse app uses video, interactive content to engage young La Presse and the Tablet-Led Transformation of a Legacy News Brand ... “ Baby boomers are not the market advertisers want to reach today.”.
     3  +90 2014 sep 20la nacion premiumLa Nación's Saturday supplement lures readers, premium ... - InmaLa Nación's Saturday supplement lures readers, premium advertisers with “life decision” content. 22 July 2014 · By Bárbara Branowski. Proving Saturday is a ...
     3  -2 2014 sep 06best ads roiCross-media study shows print advertising has highest ROI - InmaStriking is that the more expensive print ads deliver the best ROI . On average, GRP costs for newsprint are twice as expensive as TV and eight ...
     3  +4 2014 sep 06direct marketing convention bostonDirect Marketing Association Conference | INMADirect Marketing Association Conference - 03 Oct 2011, Boston Convention and Exhibit Center. INMA events offer our industry's most engaging experiences.
     3  +9 2014 sep 06mobile ad opportunitiesSuper-abundance of mobile advertising opportunities await media Consumers spend 26% of their media consumption time on mobile devices. Mobile advertising is poised to overtake print by 2015. What can ...
     3  -1 2014 aug 18banner ad researchAre banner ads useful? Research says yes - InmaNew research shows banner advertisements can prove effective when marketing inexpensive, everyday products as well as big-ticket, ...
     3  +34 2014 aug 14new media awardINMA Awards 2014INMA Awards 2014 is the world's premier sales and marketing competition for news media companies seeking to innovate amid profound market change.
     3  +4 2014 aug 13avpress advertising ratesPrint advertisers share success stories in Antelope Valley Press Over time, the Antelope Valley Press in Palmdale, California, has initiated a ... programme consists of both a brochure and print page advertising from ... that if another vendor can beat his price , “Your mattress is freeeee!”.
     3  +5 2014 aug 12print media advertisingCross- media study shows print advertising has highest ROI - Inma
     3  +5 2014 aug 12newspaper sales promotionsImpact Ideas to Grow and Retain Newspaper Circulation Sales | INMAImpact Ideas to Grow and Retain Newspaper Circulation Sales . ... edge strategies and inventive promotions to draw in new readers, both at the newsstand and ...
     4  +4 2014 sep 30revenue increase sustainabilityIncrease revenues , engage employees by taking a leadership role Another check mark in the sustainability column: Research shows companies that incorporate sustainability activities into their operations make ...
     4  -1 2014 sep 08telegraph subscriper filmTelegraph Media Group's loyalty programme helps answer print - InmaMore than 65% of subscribers carry the Privilege Card, The Telegraph's 3-year- old loyalty ... The Film Club -- exclusive film preview screenings.
     4  ~ 2014 sep 06india access brandsHow do Times of India , News Corp., Guardian enhance their news Enhancing the Value of the „New“ News Brands : @tonydanker @raju ..... is a part of that: “Times of India is an access and a gateway brand .”.
     4  ~ 2014 sep 02the end of advertisingWe are witnessing “ the end of advertising as we've known it” - InmaI heard myself say, “We need to realise that we're witnessing the end of advertising as we've known it. Not this year, not next year, but over a ...
     4  +1 2014 aug 26new media conferenceINMA European News Media Conference 2014INMA European News Media Conference 2014. INMA events offer our industry's most engaging experience through cutting-edge training and development, with ...
     4  +23 2014 aug 21tablets reading behaviourFairfax Media studies behaviour of its mobile readers , learning key ... + Tablets Blog << blogs · Tablets , Mobile Devices ... It turns out reader behaviour is really quite predictable. We have a high A/B audience, ...
     4  +1 2014 aug 15restaurant newspaper advertisingBringing restaurant advertisers back to the newspaper | INMABringing restaurant advertisers back to the newspaper . by Les Wagman 3 November 2011. A stand-alone Web site and targeted advertising bundle successfully ...
     4  ~ 2014 aug 03autumated ad revenue revenueWhy automated ad buying in its current form may hurt revenues Proponents cite automated ad buying as a necessary efficiency in the lightspeed realm of digital impressions. But a word of caution: ...
     4  -1 2014 jul 22print to digitalTiming of print-to-digital transition is crucial to success for publishersHere's a simple, funny exercise I share with audiences who get uneasy – fast – when talking about print / digital because of the cultural toxicity of ...
     4  ~ 2014 jul 22mobile ad opportunity
     4  +2 2014 jul 20print media blogCross- media study shows print advertising has highest ROI - INMAMedia Research Blog << blogs · Media Research Blog ... Remarkably, the print media are delivering the best returns. Beside these interesting ...
     4  ~ 2014 jul 19tickles group buyingCompeting and winning in the group - buying sector | INMAIn December 2010, we acquired a 50% stake in Tickles , a local group - buying Web site based in Norwich, England. The acquisition also fit in ...
     4  ~ 2014 jul 17direct mail voucher insertsSubscribers want newspaper inserts , not junk mail - INMAInterest in receiving coupons by direct mail peaks significantly at 39% ... Interest in direct mail coupons is highest among readers who make ...
     5  -1 2014 oct 03columbus dispatch marketingMarketing Columbus Dispatch's 'brand essence' delivers data ... - InmaPutting key audience data to good use, The Columbus Dispatch increased voluntary starts, attracted younger readers, and stemmed the ...
     5  +5 2014 oct 02newspaper marketing ideasImpact Ideas to Grow and Retain Newspaper Circulation Sales. ... Marketing and circulation executives developing their single-copy and subscription sales ...
     5  +96 2014 aug 29advertising mix magazines australiaResearch proves media brands must supplement — not supplant ... must supplement — not supplant — print with digital for advertising mix ... The data shows 58% of people in Australia trust newspaper advertising, ... and magazines (50%) and a long distance ahead of digital advertising of ...
     5  -1 2014 aug 10mobile revolution tabletHow fast is the mobile revolution changing the world? Ask the ... - InmaTablets , Mobile Devices ... In that perspective, the question is: How fast is the mobile revolution changing the whole world? Well, from what I ...
     5  -2 2014 jul 30twitter mission statementTwitter's mission statement should guide how companies use it | INMATwitter's mission statement is “to instantly connect people everywhere to what is most meaningful to them.” “As a brand, if you're going to be ...
     5  -4 2014 jul 27social media blog singaporeSocial Media : Experiences in social media marketing - InmaThe objective of this blog is to share experiences in digital and social media marketing from ... Could the newsrooms in Singapore have tried to steer the online ...
     5  +7 2014 jul 24data content companiesData tells media companies who is interacting with content , advertisersGathering and utilising data allows media companies to keep content fresh for users, keeping them more engaged.
     6  +2 2014 sep 30social media experienceThe objective of this blog is to share experiences in digital and social media marketing from the perspective of a traditional news media company.
     6  +2 2014 sep 11advertising articlesAdvertising ArticlesHow media companies can capitalize on programmatic buying in the fast- evolving sales of digital advertising is the focus of a new report released today by INMA ...
     6  +3 2014 sep 06media company innovation5 ways news media companies are ahead of the revenue innovation Perhaps the flagging economy and steep drop in print revenues added up to a blessing in disguise — by hastening the news industry's ...
     6  +1 2014 sep 06mid day hot propertyMiD DAY Hot Property Exhibition 2012 - INMAMiD DAY Hot Property Exhibition concept was developed with an idea to revive the home-buying exercise. Another insight that was developed was the ...
     6  +2 2014 sep 01advertising and media research
     6  ~ 2014 aug 23print media advertisement offerMedia budgets are limited in general, and print advertising in ... message is relevant, the reader can decide to take his time to examine the offer .
     6  -1 2014 aug 19app ideas for advertisingSmartphone app takes Postmedia advertising campaign to new Use of augmented reality application in Nissan campaign combines print
     6  +95 2014 jul 29advertising boxes for blogsprint with digital for advertising mix - InmaOut of the Box Blog ... The second quarter report revealed views of a print advertisement for a national ... blog comments powered by Disqus.
     6  ~ 2014 jul 23classified ad wizzardStar Classified Ad WIzard - INMATo encourage more Star Classified customers to use the new self serve functionality to place ads while growing the revenue. ?(Typically people will upsell ...
     6  +95 2014 jul 20new medien ottoOtto Sjöberg | Mobile + Tablets Blog - INMAOtto Sjöberg is president and founder of Media (r)evolution and consultant at ... In January 1998 Aftonbladet New Media was profitable and has been so ever ...
     7  +3 2014 sep 12web directory sloganSlogans | INMADirectory · About ... Slogans are short, often memorable phrases used in marketing campaigns to draw attention to aspects of a product or company. ... While we have provided English-language translations of all slogans , we have attempted to ...
     7  +3 2014 sep 05resource investment advertisingTo find new revenue, approach advertising project management like But never before have we been under such strain to make every dollar count to justify shifting resources or investing new money and/or time ...
     7  +94 2014 sep 01agency prespective of mobileThe ad agency perspective : active management - the key to winning Giving an advertising agency's perspective on how newspapers can capitalise on mobile technology was Ruud Wanck, commercial director of ...
     7  +9 2014 aug 23new revenue for blogsBild.de brainstorms new revenue ideas, finds long-term success in Ideas Blog . Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns. 14 July 2014 · By Anne Voigt. The print + digital ...
     7  +4 2014 aug 21adtech november nycad:tech New York | INMAad:tech New York - 03 Nov 2010, Jacob K. Javits Convention Center. INMA events offer our industry's most engaging experiences.
     7  +31 2014 aug 19print media effectivenessRemarkably, the print media are delivering the best returns. ... this channel is deployed in abundance, what causes a reduced effectiveness .”.
     7  ~ 2014 aug 17classified ad wizard
     7  +1 2014 aug 15product development for publishersINMA report shows new product development necessary for news Rethinking product development : Publishers are able to muscle through the development of the occasional new product. Yet the need for ...
     7  +2 2014 aug 10web metrics by industryIndustry metrics : Is it time to say goodbye to the pageview? | INMAAvinash Kaushik, author of Web Analytics 2.0 and Occam's Razor blog, identifies eight metrics that should be included in any dashboard or ...
     7  +2 2014 aug 10web metrics bu industry
     7  -2 2014 aug 05world reading congressWorld E- Reading Congress | INMAWorld E- Reading Congress - 09 May 2011, Royal Garden Hotel. INMA events offer our industry's most engaging experiences.
     7  -3 2014 jul 28permission based mobile marketingWith mobile , remember the principles of permission - based marketingAlthough mobile is opening up new sales channels and opportunities for revenue , marketers need to tread carefully with unsolicited ...
     7  -1 2014 jul 23european digital media outlookNews Media Outlook 2013: The Print + Digital Dynamic in ... - InmaNews Media Outlook 2013: The Print + Digital Dynamic in Exponential Times. To order a report ... INMA European News Media Conference Tallinn, Estonia
     8  +1 2014 oct 04advertising media research
     8  +4 2014 oct 04newspaper industry trainingNewspaper marketing for success executive training ... - Inmaexecutive training programme taking applications ... mission is to promote advanced marketing principles within the newspaper industry .
     8  +1 2014 sep 26bonnier teachnologyBonnier Group embraces audience technology as potential revenue Technology helps publishers engage with their audience, working toward content better suited for readers, advertisers.
     8  -2 2014 sep 12kylie gannettMarketing efforts at Gannett attract digital subscribers through print While Gannett stays primarily focused on print, marketing efforts have brought in more ... Kylie Davis (@kyliecdavis)Sun, Apr 28 2013 13:25:27.
     8  +10 2014 aug 23new media awards
     8  -3 2014 aug 21digital marketing itsimpleIn complex digital marketing world, Register-Guard keeps it simple Rather than overwhelm clients will the shiniest new digital toys in your sales arsenal, encourage advertisers to gradually carve out a digital  ...
     8  ~ 2014 aug 18analyse de roiTime to dig deeper into Dutch ROI study showing print's leading roleTwo months after the publication of an eye-opening study of ROI among ... Manager Business Intelligence Center, De Persgroep, Belgium
     8  +93 2014 aug 05realtime bidding summitRevenue for publishers growing one year into real-time bidding As we count down to next week's INMA European Conference in Berlin, we ... Jensen: Real-time bidding (RTB) is a relatively new method of ...
     8  +29 2014 jul 26mobile media marketing awards90 finalists chosen for INMA Awards 2014, signifies best in media ... rewarding sales and marketing best practices by media companies, ... The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. ... Category 5: Best New Mobile App or Web Site.
     9  +2 2014 aug 27publishing company switzerlandFrom traditional print publishing house to diversified media company Until five years ago, the publishing house Ringier Switzerland , a division of the Ringier Group, predominantly produced newspapers, ...
     9  +9 2014 aug 26ad manager presentarionAdvertising Sales Presentations | Advertising ArticlesAdvertising Articles >> Advertising Sales Presentations . Innovative Advertising ... Data visualisation: sales presentation to sales conversation. Darrell Kunken ...
     9  -1 2014 aug 15mobile advertising strategiesLet me interrupt your mobile advertising strategy with some factsConsumers tolerate the interruption of most advertising forms in exchange for free or reduced-rate content. But with mobile advertising , they ...
     9  ~ 2014 aug 03ht career guideHindustan Times reaches out to job seekers with career information Hindustan Times reaches out to job seekers with career information guide . by Shantanu Bhnaja 30 June 2009 ...
     9  -3 2014 jul 31bottom ine marketingBottom - Line Marketing Blog: What marketing can mean for ... - InmaThe Bottom - Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to ...
     9  +92 2014 jul 26austrian media companiesMedia companies must engage mobile users with more than newsIn the media industry, the hammer we have is news. And right now, the .... AT, the digital division of Austrian media company Russmedia.
     9  ~ 2014 jul 23newspaper sales trainerAdvertising Sales Training | Advertising ArticlesAdvertising Articles >> Advertising Sales Training . Keynote Blog | 30 June ... 3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos.
     9  +5 2014 jul 23newspaper promotional ideasImpact Ideas to Grow and Retain Newspaper Circulation Sales. To order ... Promotional programmes that add value to newsstand purchases and subscriptions.
     9  +23 2014 jul 21people and print digitalPrint -to- Digital Transition | Leadership Articles - INMAIndependent's print , digital re-design boosts brand image, attracts new readers. In November of ... How print -centric Latin America is coping with the rise of digital .
     10  +2 2014 oct 03classified ads articlesClassified Advertising | Advertising ArticlesAdvertising Articles >> Classified Advertising. Ideas Blog | 25 ... Singapore Press Holdings' print classifieds holds pageant to promote automobile expo. Tan Ooi ...
     10  +18 2014 sep 17cost of print adsIn times of economic crisis especially, it is tempting to focus on costs . Media budgets are limited in general, and print advertising in particular is ...
     10  +91 2014 aug 31ad tech novemberad : tech New York | INMAad : tech New York - 03 Nov 2010, Jacob K. Javits Convention Center. INMA events offer our industry's most engaging experiences.
     10  +69 2014 aug 31finance app storesWhy Financial Times left the App Store , switched to HTML5 - InmaHere, Hinchly discusses how Financial Times is doing with its HTML5 app, why it decided to leave the App Store , and why others should ...
     10  +1 2014 aug 29new revenue streamsINMA New Revenue Streams and Business Models SeminarAlternative strategies for growing the newspaper franchise was the theme at the INMA New Revenue Streams and Business Models Seminar in New York.
     10  -3 2014 aug 19making digital workMaking Print + Digital Work For Advertisers | INMAMaking Print + Digital Work For Advertisers. To order a report using a credit card and have it delivered to you immediately, peruse the INMA Store.
     10  +1 2014 aug 08is print deadPrint is not dead – it just has some company - InmaI'm sick to death of reading about the death of print – with stories written like suicide notes and printed lemming-like in our own publications, ...
     10  +1 2014 jul 31newspaper marketing agencyINMA: Sharing Ideas, Inspiring ChangeINMA is a non-profit association dedicated to the promotion of advanced marketing principles within the newspaper industry.
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