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     1  ~ 2014 oct 02best web reportsThe Best Web Analytics Report - Occam's Razor by Avinash KaushikWeb analytics reports can seem limiting. Check out five web analytics reports that are simply the best and yield a ton of actionable insights.
     1  +2 2014 sep 30web analytics planDigital Marketing and Measurement Model: Web Analyticsis one difference between winners and losers when it comes to web analytics . .... Ok, so you also need them to plan your site / campaign / marketing initiative ...
     1  ~ 2014 sep 24kaushikOccam's Razor by Avinash Kaushik - Digital Marketing and Analytics Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing ... ‎Digital Design & User ... - ‎Excellent Analytics Tip #26 - ‎About - ‎Occam's Razor
     1  ~ 2014 sep 20advanced segments 设置Google Analytics Releases Advanced Segmentation !!Segmenting your data is the fastest way to finding actionable insights from your web analytics data. Learn how to use Advanced Segmentation  ...
     1  ~ 2014 sep 18avinash
     1  ~ 2014 sep 16avinash kaushik googleAvinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. ... of Market Motive and the Digital Marketing Evangelist for Google . ‎Digital Design & User ... - ‎Excellent Analytics Tip #26 - ‎About - ‎Occam's Razor
     1  ~ 2014 sep 16web analytics report customer3 Awesome, Downloadable, Custom Web Analytics ReportsTo share with you three custom reports that I find to be super valuable when I am doing web data analysis . Not only will I tell you about them, I'll ...
     1  ~ 2014 sep 13ux best practicesDigital Design & User Experience: 7 Profitable Best Practices !Digital Design & User Experience Best Practices : Happiness + Profits!
     1  ~ 2014 sep 13avanish
     1  +1 2014 sep 12click densityclick density analysis - Occam's Razor by Avinash KaushikIn my travels around the world the most frequently asked question is: "What's your favorite web analytics report? " A close second is: "How can I improve my web ...
     1  ~ 2014 sep 10avinash kaushik
     1  ~ 2014 sep 06avinash kaushik culturaSeven Steps to Creating a Data Driven Decision Making Culture (Like Avinash Kaushik's HiPPO analogy: Highest Paid Person's .... Avinash Kaushik Siete pasos para impulsar la cultura de toma de decisiones ...
     1  ~ 2014 sep 05avinash kaushik google analyticsAvinash Kaushik is the author of Web Analytics 2.0 and Web Analytics : An Hour a Day. ... of Market Motive and the Digital Marketing Evangelist for Google . ‎Digital Design & User ... - ‎Excellent Analytics Tip #26 - ‎About - ‎Occam's Razor
     1  ~ 2014 sep 03email marketing analysiscampaignsEmail Marketing : Campaign Analysis , Metrics, Best PracticesEmail is an amazingly profitable marketing channel, if done right. So which email metrics matter? Learn 12 metrics dripping with insights!
     1  ~ 2014 sep 03email marketing analytics definitionEmail is an amazingly profitable marketing channel, if done right. ... of using a metric's definition to change behavior: Excellent Analytics Tip ...
     1  ~ 2014 sep 02analyse web analyticsBeginner's Guide To Web Data Analysis : Ten Steps To SuccessHow would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO ...
     1  ~ 2014 sep 01multi sales-channel attributionMulti - Channel Attribution : Definitions, Models and a Reality CheckWhat multi - channel attribution models deliver value when marketing ... While I'm using the term Store here, it encompasses sales (or leads or ...
     1  ~ 2014 sep 01web analytics blogAvinash Kaushik is the author of Web Analytics 2.0 and Web Analytics : An Hour a Day. He is also the Co-Founder of
     1  ~ 2014 sep 01avinash kaushik blogAvinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of
     1  ~ 2014 aug 31best practices email metricsEmail Marketing: Campaign Analysis, Metrics , Best PracticesEmail is an amazingly profitable marketing channel, if done right. So which email metrics matter? Learn 12 metrics dripping with insights!
     1  +1 2014 aug 30custom report cpc landingpageGoogle Analytics Custom Reports : Paid Search Campaigns Analysis Look end-to-end, analyze deeper, improve SEO & PPC !
     1  +19 2014 aug 30metrica social media analyticsBest Social Media Metrics : Conversation, Amplification, Applause 4 incredible social media metrics help crystallize effectiveness of your SM ... Social Media Analytics : Twitter: Quantitative & Qualitative Metrics .
     1  ~ 2014 aug 30multi channel atributionAs if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!). Multi - Channel Attribution is a red hot topic in ...
     1  ~ 2014 aug 28avinash web analyticsAvinash Kaushik is the author of Web Analytics 2.0 and Web Analytics : An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing ... ‎Digital Design & User ... - ‎Excellent Analytics Tip #26 - ‎About - ‎Occam's Razor
     1  ~ 2014 aug 28web analytics measurementThe Digital Marketing & Measurement Model provides a 5 step process to ... There is one difference between winners and losers when it comes to web analytics .
     1  +2 2014 aug 27compare omniture vs webtrendscomparing google analytics and omniture and webtrends and Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have a few different ones, stress test ...
     1  +3 2014 aug 26omniture vs webtrends
     1  ~ 2014 aug 25avinash kaushik multiplicityMultiplicity - Occam's Razor by Avinash KaushikMultiplicity : Succeed Awesomely At Web Analytics 2.0!
     1  +9 2014 aug 23value of fb postsFacebook Advertising / Marketing: Best Metrics, ROI, Business ValueBut first let's punch up the value you'll get from this post . .... Facebook is to help you get more people to Like your Facebook brand page/ posts , ...
     1  +1 2014 aug 21google analytics jobWeb Analytics Career Guide: From Zero To Hero In Five Steps!Read this post and the step by step process: Analytics Career Advice: ... Analytics or Google Analytics or Piwik then you are a little better off in ...
     1  +3 2014 aug 20website metric reportsYour Web Metrics : Super Lame or Super Awesome?Web Analysts are blessed with an immense amount of data, and an ... I mean the metrics contained in 99% of web analytics reports : Visits, ...
     1  +8 2014 aug 19webtrends versus google analytics
     1  ~ 2014 aug 19website analysis stepsThis guide aims to demystify the complexity of web analytics by outlining ten specific steps sourced from best practices. Tips cover reports ...
     1  ~ 2014 aug 19multi channel attribution
     1  ~ 2014 aug 19email marketing analysis campaigns
     1  ~ 2014 aug 18refering visitor type codeExcellent Analytics Tip: Make Love To Your Direct TrafficDirect traffic contains visitors that proactively seek you out, everyone else
     1  +6 2014 aug 17coremetrics vs omniture
     1  ~ 2014 aug 17web analytics faqWeb Analytics : Frequently Asked Questions And Direct AnswersWeb Analytics : Frequently Asked Questions And Direct Answers. 42 Comments | Print | PDF. Complex After 416,350 words in posts and ...
     1  +1 2014 aug 17dash web analyticsFive Rules for High Impact Web Analytics Dashboards - Occam's Five Rules for High Impact Web Analytics Dashboards ... The goal in a dashboard is to communicate not just the performance of one metric but ...
     1  ~ 2014 aug 17web analytics careerHow do you break into the attractive field of web analytics ? What are the proven steps to long term success? This post shares 5 specific thing ...
     1  ~ 2014 aug 16web analytics reporting[While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or ...
     1  +8 2014 aug 16omniture vs coremetrics
     1  ~ 2014 aug 15website analytics reporting
     1  ~ 2014 aug 15web analytics degreeFor a career in Web Analytics you don't need a special degree (at least not yet). I' ve hired people with no college degrees , forest rangers, ...
     1  ~ 2014 aug 15quality web analytics metricsStrategies For Overcoming The Web Metrics Data Quality ChallengeWeb data is imperfect, yet metrics from web analytics tools can be very ... Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love!
     1  ~ 2014 aug 15web analytics presentationweb analytics presentation tips - Occam's Razor by Avinash KaushikWhat would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a ...
     1  +1 2014 aug 14latency web analyticsMeasure Latent Conversions & Visitor BehaviorIn web analytics we mostly measure outcomes at the end of a "one night stands". This post shares specific tips and insights to measure success ...
     1  ~ 2014 aug 14omniture monthly return visitsStandard Metrics Revisited: Daily, Weekly , Monthly Unique VisitorsWeb Analytics, Omniture , WebTrends etc, but not in Google ... Repeat : Life lesson : Daily Unique Visitors is a useless number if you are looking ...
     1  +3 2014 aug 13get direct trafficMake love? Direct Traffic ? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...
     1  +1 2014 aug 12issues facing web analyticsFive "Ecosystem" Challenges for Web Analytics Practitioners In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...
     1  ~ 2014 aug 07visitor tracer with cookieA Primer On Web Analytics Visitor Tracking CookiesConfused about cookies ? How they are used for tracking visitors on websites? This post explains in simple terms what cookies are, how they ...
     1  ~ 2014 aug 02web traffic report templateFour or six or ten reports that all tell you how your website pages are ..... For example , was the traffic from Twitter from the link on the profile ...
     1  +1 2014 aug 02publishing kpi tv screenYou Are What You Measure, So Choose Your KPIs (Incentives) Wisely!Most content sites are currently monetized using display advertising, most
     1  ~ 2014 aug 01digital marketing kpisThe Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking ... Step three is to write down the key performance indicators .
     1  +1 2014 jul 29digital marketing plan diagramSix Visual Solutions To Complex Digital Marketing /Analytics All of the visuals are in the form of a venn diagram , though, as you'll see, I do ... If you want to truly rock digital , this is what your digital strategy  ...
     1  +4 2014 jul 27unique visitors per dayStandard Metrics Revisited: Daily , Weekly, Monthly Unique VisitorsThe metric Unique Visitors forms the basis of many web analytics kpi's and comes in many flavors, daily , weekly and Monthly. Understand what ...
     1  ~ 2014 jul 27kpi site webSix Web Metrics / KPI's To Die ForFar too often we slap KPI on any web metric without pausing to think what ... Have the tough conversation about why the site exists (and don't ...
     1  +4 2014 jul 26non ecommerce siteI Got No Ecommerce . How Do I Measure Success? - Occam's Razor The metrics mentioned above have been recommended in the past for use for non - ecommerce sites . But it is illustrating of the distribution of the ...
     1  +1 2014 jul 22web design brand7 Incredible Web Design , Branding , Digital Marketing ExperiencesFantastic real-world examples that'll inspire you to improve web design , branding , marketing, and conversion experiences. Learn how to truly ...
     1  +7 2014 jul 18web analytics big mistakeThe Biggest Mistake Web Analysts Make... And How To Avoid It Don't open Google Analytics or Yahoo Web Analytics yet! .... But the criteria to apply is that you are looking for big , obvious broken things that ...
     1  +3 2014 jul 17capturing web statisticsThe Great Web Data Capture Debate: Web Logs or JavaScript Tags Separating Data Serving & Data Capture (gaining efficiency and speed): ..... W3C stats says that currently about 5% surf the Web with JS off.
     2  ~ 2014 oct 04the web analytics process
     2  ~ 2014 oct 03web analytics examHow do you break into the attractive field of web analytics ? ... the Google Analytics IQ certification exam (the educational materials are free, the ...
     2  ~ 2014 oct 01web marketing metricsBest Metrics for Digital Marketing : Rock Your Own and Rent StrategiesAssists incentivizes the right behavior by your marketers . [Bonus read: ... And all standard metrics in any decent web analytics tool. [Bonus read: ...
     2  -1 2014 oct 01digital marketing metricsIn this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I hope the metrics  ...
     2  ~ 2014 sep 29web analytics outcomes dataWinners, well before they think data or tool, have a well structured Digital ... Step five, finally, is to identify the segments of people / behavior / outcomes that we'll ...
     2  -1 2014 sep 26conversion kpisWhy is Conversion Rate a great KPI ? When all is said and done Conversion Rate is a great place to start because of two reasons: 1] You are ...
     2  -1 2014 sep 26web reportingThe Difference Between Web Reporting And Web AnalysisSomeone asked me this very simple question today. What's the difference between web reporting and web analysis? My instinct was to use the ...
     2  ~ 2014 sep 20analytics ratiosFour Not Useful Web Analytics KPI Measurement Techniques3. Ratios . Can I be honest with you? [Ok so I can hear your sarcastic voice saying : "Why stop now?" ;)]. Ratios have a incredible capacity ...
     2  +2 2014 sep 15facebook generic keyword trackingPaid Search Analytics: Measuring Value of "Upper Funnel" Keywords"How do I measure the value of my "upper funnel" keywords ?
     2  ~ 2014 sep 13website metrics and analyticsweb - analytics -101-definitions-goals- metrics -kpis-dimensions-targetsAn understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics , Key Performance Indicators, ... ‎Business Objectives - ‎Goals - ‎Metrics - ‎Key Performance Indicators
     2  ~ 2014 sep 09marketing laddersDigital Marketing And Analytics: Two Ladders For Magnificent SuccessIn other words: Two inspiring ladders of awesomeness for you! One for digital marketing and one for digital analytics. Your ladder might look a ...
     2  -1 2014 sep 07guide to web analyticsBeginner's Guide To Web Data Analysis: Ten Steps To Success
     2  ~ 2014 sep 03measuring brand interestExcellent Analytics Tip #20: Measuring Digital " Brand Strength [Bonus One: Read: Brand Measurement : Analytics & Metrics for ... to see how interest in your brand has grown over time and whether you are ...
     2  -1 2014 sep 01net design webanalyticsThere is one difference between winners and losers when it comes to web analytics . .... they can be converted into Net Promoters (to others) and Buyers ( themselves). .... Digital Design & User Experience Best Practices: Happiness + Profits!
     2  -1 2014 aug 31web marketing branding samples7 Incredible Web Design, Branding , Digital Marketing ExperiencesFantastic real-world examples that'll inspire you to improve web design, branding , marketing , and conversion experiences. Learn how to truly ...
     2  ~ 2014 aug 30ecommerce attribution modelMulti-Channel Attribution Modeling : The Good, Bad and Ugly ModelsI'll close with a custom attribution model into which you can insert all your ..... optimize your marketing efforts just for an ecommerce transaction. ‎Multi-Channel Attribution - ‎Measuring Incrementality - ‎Occam's Razor
     2  ~ 2014 aug 29web analytics interviewThree Interviews , Six Interesting Web Analytics Questions - Occam's I recently had the opportunity to do three interviews , each from a different perspective. One with a Web Analytics Consultant, another with ...
     2  +1 2014 aug 29digital marketing processThe Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.
     2  +6 2014 aug 25consultant web analyticsWeb Analytics Consulting : A Simple Framework For Smarter DecisionsWhat is the timeline of a web analytic project in the above case where there is no tracking and as a consultant I set up tracking for them.
     2  +3 2014 aug 25tv ad attribution modelMulti-Channel Attribution : Definitions, Models and a Reality CheckWhat multi-channel attribution models deliver value when marketing across devices ( TV , phones, tablets) & channels (search, display, social)?
     2  -1 2014 aug 24web data analyticsWhat if I was given the login and password to someone's web analytics data and asked to "find something interesting?" How would I start the ...
     2  -1 2014 aug 24analytics logs vs tagsThe Great Web Data Capture Debate: Web Logs or JavaScript Tags ? 32 Comments .... Steve's First Rule of Analytics : Know Thy Audience! ;-).
     2  ~ 2014 aug 24a good website analysisPath Analysis : A Good Use of Time? - Occam's Razor by Avinash Path Analysis : A process of determining a sequence of pages visited in a ... Now imagine a website with 100 pages, now one with 5,000 pages.
     2  +6 2014 aug 23conversion path analysisPath Analysis : A process of determining a sequence of pages visited ..... do so, and ..1 in 100 buys tickets to a show, we have a conversion rate.
     2  +1 2014 aug 23cost per visitor websiteBest Web Metrics / KPIs for a Small, Medium or Large Sized BusinessA very tiny percentage of visitors to your site will see more than a couple
     2  ~ 2014 aug 23google analytics kpiLearn the best web metrics / key performance indicators for a small, ... For Search it is in your Google Analytics or Omniture Site Catalyst reports ...
     2  -1 2014 aug 23measuring lifetime customer valueAnalytics Tip #17: Calculate Customer Lifetime Value (LTV)Lifetime Value (LTV) computation identifies optimal acquisition cost and ... Even measuring Visitor conversion rates (Visit based conversion ...
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