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Five strategies for a successful global brand | Analysis | Marketing With brands increasingly crossing international borders via the internet,
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Coca Cola Marketing Strategy & Marketing Campaigns | Marketing Coca - Cola signs up with London Eye to dominate the skyline ... GB marketing
boss insists 'consumers will love Life' as outdoor, digital and press ads roll out.
Four reasons why MySpace failed to retain the social network crown The news that MySpace is to axe up to half of its workforce is yet another sign that
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Groupon Marketing Strategy & Marketing Campaigns | Marketing Up to date & archived news, opinion and in depth analysis of Groupon marketing
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Groupon hopes to win over brands with profile pages launch. Tue, 19 Aug 2014.
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40 -plus women : Putting age before reason | Trends | Marketing WeekWomen over 40 are largely ignored by marketers . With research showing they
control 80 per cent of the UK's wealth, companies dismiss them ...
Leisure & Travel Marketing Jobs | Marketing Week | Job SearchI have a great opportunity for a Digital Marketing Executive to join a niche travel
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SMEs: flex your marketing muscle | Analysis | Marketing WeekA major new report suggests that advertising can help small and medium-sized
businesses to double their turnover. But what else can they do ...
Marketing News & Analysis | Marketing WeekBreaking marketing news from across all sectors and marketing disciplines. Have
your ... Essential lessons for senior marketers from the next generation · Home.
Wonga to overhaul advertising | News | Marketing WeekWonga currently has no plans to review its relationship with lead advertising
agency Albion, according to the loan company's spokesman.
Go Diddy, the daddy of Ciroc's branding | Opinion | Marketing WeekEssential lessons for senior marketers from the next generation .... Its French
luxury vodka Ciroc was struggling to make an impact in the US at ...
Ford ends Champions League sponsorship after 20 years | News Ford is ending its sponsorship of the UEFA Champions League after more than
two decades and will use the millions saved to invest in new ...
Tesco loses long-serving Carolyn Bradley | News | Marketing WeekBradley is the latest change to marketing department as ... Carolyn Bradley is
leaving Tesco after 27 years at the supermarket, as the firm ...
Red Bull to launch 'full moon' bottled water | Archive | Marketing WeekEnergy drinks company Red Bull is launching LunAqua , a water that will only ...
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Brand Marketing News & Strategies | Marketing WeekReview brand strategies & marketing news for top UK household brands . Find
the latest news on top brands in one place.
How a tyre brand raises its profile | Trends | Marketing WeekPirelli's Imperiali brushes this off: “For a tyre manufacturer, it is really much ...
building long-term brand awareness rather than creating a spike.” ...
Magazine industry to launch marketing agency to talk up value to To now the job of marketing the value of magazines to advertisers and brands
has been left to the PPA but it is hoped a purpose-built agency ...
Netting maximum brand value from voucher sites ... - Marketing WeekThere are more than 200 voucher code websites in the UK for brands to ... 90%
The share of the US daily deal market taken by Groupon and ...
Cadbury reveals Olympic campaign to motivate Team GB | News Cadbury is preparing to launch the next phase of its Olympic sponsorship activity
with an £8m campaign under the banner “Keep Team GB ...
Eight reasons to love Marmite's marketing | Opinion | Marketing Week... about Marmite , but marketers should love its latest campaign . ... of the
comments about the Marmite ad that have deluged social media and ...
RSS Feeds - Marketing WeekRSS News Feeds. Subscribing to an RSS feed is the safest way of making sure
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Now it's time for mobile RTB ads | Archive | Marketing Weeks Right Media Exchange let marketers define their audience and only buy the ....
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Tesco CEO reveals plans for 'personalised digital ... - Marketing WeekGuardian Changing Media Summit: Tesco CEO Philip Clarke has revealed plans
for the supermarket's new “ digital Clubcard”, which will allow ...
The second - hand market : what consumers really want to buy GMI European marketing director Ralph Risk says: “There will always be a strong
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Retail Marketing News & Analysis | Marketing WeekThe latest news, analysis & in depth insight into retail marketing . ... Consumers
can be persuaded to spend as confidence in the UK nears a seven-year high but
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Asos unveils Facebook store | News | Marketing WeekAsos .com is launching a fully transactional Facebook shop , allowing people to ...
The Asos Facebook app is powered by Usablenet, which also ...
Contact Us | Marketing WeekWhat marketers can learn from international brands launching in the capital ....
Email : mwcirc@centaur.co.uk; Post: Marketing Week Subscriptions Department, ...
Starbucks on first name terms | News | Marketing WeekStarbucks hopes to personalise the service offered at its coffee shops by ... The
coffee chain will also give away free lattes on Wednesday ...
Six trends in advertising you need to know for 2014 - Marketing WeekAshley Friedlein, chief executive of Econsultancy, picks six key trends that are
likely to affect the advertising market this year - are you already ...
Netting maximum brand value from voucher sites | Special Reports There are more than 200 voucher code websites in the UK for brands to use. ...
They can support brand activity and growth but they can't create ...
Captain Morgan ad banned for encouraging ... - Marketing WeekDiageo has been told not to link alcohol with “daringness or toughness” after a
TV advert for its Captain Morgan brand was banned for ...
Getting to grips with advertising networks | Archive | Marketing WeekThere can sometimes be that feeling with advertising networks . ... to represent
only something like 3% of the UK display market at the moment,” she says.
Brand Audit: Sports Direct | News | Marketing WeekKelly Williams, director of consulting at sports marketing agency Sports
Revolution, says: “Customers of Sports Direct accept the market stall ...
Brand & Product Marketing Jobs | Marketing Week | Job SearchBrowse brand & product manager jobs from leading employers & marketing
agencies in the UK, Ireland & worldwide. View the full range of available ...
Rise and shine it's breakfast time | Trends | Marketing WeekKFC UK vice-president of marketing Jennelle Tilling confirms that the chain has
identified an opportunity to increase its revenues in breakfast , ...
Breaking into Brazil | Analysis | Marketing WeekAll media buying in Brazil is done by creative agencies. The country's largest
media owner is Globo, which controls around 75% of ad spend in ...
What product demonstrations can do for brands | Analysis Over the past year, the brand has placed demonstrators in 25 stores each ....
activity, a permanent field team and tactical demonstrators .
Renault Group Marketing Strategy & Marketing Campaigns Up to date & archived news, opinion and in depth analysis of Renault Group
marketing campaigns, innovation & brand strategy .
Fujitsu to employ ad agency for clear positioning campaign | News John Williams, Fujitsu's Head of Marketing Communications for UK and Ireland,
says: “It's the right time to review our current agency ...
Teenagers : What we really, really want our ... - Marketing WeekTeenagers are often portrayed as sulky and uncommunicative but, as they are
some of the most prolific users of digital technology, that image ...
L'Oréal eschews celebrities in first brand manifesto campaign ... celebrity ambassadors. Video: L'Oréal's first campaign to feature its “Beauty For
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SAB Miller Marketing Strategy & Marketing Campaigns | Marketing SABMiller on sustainability drive as it launches Prosper programme Video ....
brands, yet digital means are encouraging greater loyalty finds new research.
In-game advertising : Mind games | Analysis | Marketing WeekAs well as posting in-game recruitment ads , it has created a more integrated
campaign on Microsoft's Xbox Live, using streamed video banners ...
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BT Marketing Strategy & Campaigns | Marketing WeekUp to date & archived news, opinion and in depth analysis of BT marketing ... for
all Channel 4 content, including live TV, offering more advertising opportunities .
Digital Marketing Trends | Marketing WeekRead comprehensive reports on digital marketing trends . Analysis & insight in to
digital marketing trends with comment from expert marketers .
Social media - a new frontier for gaming | Archive | Marketing WeekYou might not think of Facebook, yet 1 billion hours a month are spent playing
games on the social network . This is the world of social gaming , a sector of the ...
Taking back control: the personal data economy | Analysis Research seen exclusively by Marketing Week reveals the opportunities and
threats to brands of the personal data economy, where new ...
Targeting the baby boomers | Analysis | Marketing WeekResearch reveals that those aged 50 and over feel excluded by brands and
misrepresented in advertising and with stats showing that a third of ...
Starbucks launches My Rewards loyalty scheme | News | Marketing Starbucks has confirmed the launch of its My Starbucks Rewards loyalty
programme in the UK, as first revealed in Marketing Week last year.
The secrets in the gift ideas box | Trends | Marketing WeekWhen Mother's Day falls so soon after Valentine's Day , gift buying slows ... Why
innovation is more perspiration than inspiration for marketers .
Brand clean-up starts with axing of Dettox | Archive | Marketing WeekIs Reckitt Benckiser's consolidation of its Dettox cleaning products into the Dettol
disinfectant brand a good idea, or just confusing?
Review brand strategies & marketing news for top UK household brands. Find
the latest news on top brands in one place. Coca Cola - Samsung - Tesco - Asda
Blockbuster relaunches loyalty scheme | News | Marketing WeekBlockbuster has relaunched its loyalty scheme from being a “predominantly
online” rewards initiative to a multichannel programme as part of ...
Q&A: Pankaj Chaddah, Zomato | Trends | Marketing WeekWe basically spent our weekends on Zomato for one and a half years while ...
MW: Besides the outdoor ad campaign you ran in London, what ...
